About
Estela Vidal is a go-to-market consultant and international sales strategist based in Amsterdam, with 15+ years of experience helping startups, scale-ups, and global companies enter new markets, launch products, and accelerate commercial growth.
With a proven track record leading go-to-market strategy, product launches, and brand expansion across EMEA, LATAM, and North America, Estela partners with commercial and marketing teams to develop strong positioning, scalable activation plans, and results driven market entry strategies.
She has worked with well known global companies including Spencer Stuart, GoPro, KidKraft, Hikvision, and Ezviz, leading projects in B2C, B2B, and consumer tech sectors. Her expertise bridges strategic planning and hands on execution helping brands translate vision into market ready strategies that generate real impact & revenue.
Estela specializes in:
Go-to-market strategy for new product and service launches.
International expansion and market entry strategy.
Value proposition development and customer segmentation.
Commercial planning and sales enablement.
Strategic brand positioning and competitive. differentiation.
Coaching cross cultural teams.
Whether supporting freelance GTM consulting projects or advising commercial leaders as an external partner, Estela brings structure, direction, and cross-market insight to teams ready to scale in a results oriented & sustainable way.